Tag: Personal Brand

Personal Brand: Brand Personality and Brand Presence

Think of your personal brand as a broad view of what you are known for and your brand personality as an attribute. An example of this would be Michelle Obama, attorney and author who served as the first African-American lady of the United States of America. Obama’s personal brand is being a Servant Leader and...

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Why Emotional Intelligence Matters

Emotional intelligence is a highly favorable skill for any career path you take. Your personal brand and brand personality have everything to do with it — from how you look at yourself to how you perceive others. People naturally formulate notions when they interact with you. How you carry yourself is a reflection of who...

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